New
Proto360 True Protein Malai-Kulfi
India's dal–chawal, now tasting like the malai kulfi you grew up on. With added Calcium, Zinc, Vitamin B12 and more in every scoop.
27 g protein per serve
Zero added sugar
Lactose-free
100% vegetarian
Easy to digest
No chalky aftertaste
Rs. 1,599.00Rs. 2,199.0027% off
MRP inclusive of all taxes
Rs. 133.25per serve · 12 servings
27 g protein+ 6 added nutrients per serve
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14-day money-back promiseDon't love the taste? Full refund on your first order, no questions asked.
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Every batch lab tested
UPI, cards & [COD]
FSSAI licensed · veg
Why you'll love it
- Tastes like kulfi: creamy first, lightly sweet second.
- Light on the stomach, with a digestive enzyme blend, ginger and fennel.
- Black pepper extract to support nutrient absorption.
- Calcium, magnesium, zinc, biotin, B12 and K2 in every scoop.
Ingredients & allergens
Protein Blend (Moong Protein Isolate, Brown Rice Protein), MCT (Medium Chain Triglycerides), Inulin, Nature Identical Flavouring Substances (Malai Kulfi Flavour), Calcium Phosphate, Magnesium Bisglycinate, Sodium Chloride, Glucomannan, Digestive Enzyme Blend (Digizyme®), Zinc Sulphate, Steviol Glycosides, Fennel Extract, Ginger Extract, Black Pepper Extract, Vitamin K2 (MK-7), Biotin and Vitamin B12.
Allergen info: Contains rice and moong (legume). Manufactured in a facility that also processes milk, soy and nuts.
How to use
Add 1 scoop (40 g) to 300 ml water. Shake or stir, and drink. Take once a day, or as suggested by your health professional. Do not exceed the daily recommended usage.
Store in a cool, dry place away from sunlight. Reseal after opening and avoid wet hands. Keep out of reach of children.
Nutrition facts
Serving size: 1 heaping scoop (40 g) · Servings per pack: 12
| Nutrient | Per 100 g | Per serve | %RDA* |
| Energy (kcal) | 365 | 146 | 7.30 |
| Protein (g) | 67.50 | 27.00 | 54.00 |
| Carbohydrate (g) | 7.50 | 3.00 | 4.20 |
| Dietary fibre (g) | 6.00 | 2.40 | ** |
| Total sugar (g) | 0.00 | 0.00 | ** |
| Added sugar (g) | 0.00 | 0.00 | 0.00 |
| Total fat (g) | 5.77 | 2.31 | 3.44 |
| Saturated fatty acids (g) | 5.77 | 2.31 | 10.50 |
| Trans fatty acids (g) | 0.00 | 0.00 | 0.00 |
| Cholesterol (mg) | 0.00 | 0.00 | ** |
| Sodium (mg) | 596.45 | 226.65 | 11.33 |
| Calcium (mg) | 1250.00 | 500.00 | 50.00 |
| Magnesium (mg) | 220.00 | 88.00 | 20.00 |
| Zinc (mg) | 21.25 | 8.50 | 50.00 |
| Biotin (mcg) | 50.00 | 20.00 | 50.00 |
| Vitamin B12 (mcg) | 3.00 | 1.2 | 50.00 |
| Vitamin K2 (mcg) | 68.75 | 27.5 | 50.00 |
*%RDA as per ICMR guidelines, 2000 kcal diet. **%RDA values not established.
Amino acid profile (per 40 g): 10.03 g EAA · 4.25 g BCAA · Leucine 1.52 · Isoleucine 1.32 · Valine 1.41 · Lysine 1.52 · Threonine 1.11 · Phenylalanine 1.07 · Methionine 0.54 · Tryptophan 0.67 · Histidine 0.91 · Glutamic acid 4.75 · Aspartic acid 3.16 · Alanine 1.11 · Arginine 1.75 · Serine 1.31 · Tyrosine 1.50 · Glycine 1.25 · Proline 1.61 · Cysteine 0.62 (g)
No lactoseNo added sugarNo bloatNo chalky tasteNo cheap fillersNo proprietary blends
27 g of protein. Without the extra calories.
Protein is the nutrient many vegetarian Indian diets fall short on. Here's how much you'd need to eat to get the same amount from food, and why the calories matter.
~50 gprotein a day for a 60 kg adult1
One scoop covers about half of it, so your regular dal-roti-sabzi only has to do the rest.
To get 27 g of protein, you'd need to eat…
- Calories
- 146 kcal
- Protein per 100 kcal
- 18.5 g
- Calories
- ~400 kcal
- Protein per 100 kcal
- ~7 g
- Calories
- ~385 kcal
- Protein per 100 kcal
- ~7 g
- Calories
- ~495 kcal
- Protein per 100 kcal
- ~5.5 g
Same 27 g of protein in every card. The difference is how many calories come along with it.
What is "protein per 100 calories"?
It tells you how much of what you eat is actually protein. Take any food, count 100 calories of it, and check how many grams of protein you got. The higher the number, the more protein you get for fewer calories.
18.5 gprotein in every 100 kcal of Malai Kulfi
0.185protein-to-calorie ratio (g of protein per kcal)
74%of its calories come from protein
Why it matters: a dessert-tasting shake usually means sugar and calories. Here, three-quarters of the calories are protein, and there's no added sugar.
1Based on the ICMR-NIN (2020) recommended intake of 0.83 g protein per kg body weight for healthy adults. Food values are approximate, from Indian Food Composition Tables (IFCT 2017), and exclude oil, ghee or sugar added while cooking.
The flavour you grew up on. The protein you need now.
Most plant proteins ask you to survive them: chalky, gritty, rescued with spoons of sugar. This one doesn't need rescuing.
Malai Kulfi is built the way kulfi itself is built. Creamy first, lightly sweet second, with the malai note on top instead of a sugar rush. No added sugar, no artificial colour, and no sweet film left behind.
Creamyfirst sip
Lightly sweetzero added sugar
Smoothno chalky aftertaste
Dal and rice. A complete protein.
Moong dal is rich in lysine. Brown rice supplies the methionine moong lacks. In the right ratio they cover all nine essential amino acids your body can't make on its own. That's what "complete protein" actually means.
= All 9 essential amino acids · full amino profile printed on the pack
9 of 9essential amino acids
10.03 gEAAs per serve
4.25 gBCAAs per serve
Built to be absorbed, not just swallowed
Heavy, gassy, bloated: the usual protein shake complaints. Three things in this scoop are there to keep it light.
Digestive enzymes help break protein down for easier digestion.
Ginger and saunf, the pairing Indian kitchens have long reached for after a meal.
Added to support absorption of the nutrients in every scoop.
Protein, plus six nutrients an Indian plate often misses
%RDA as per ICMR guidelines. Vegetarian, dairy-light diets tend to run short on the same things. Instead of asking you to buy three more bottles, we put them in the scoop you're already taking.
500 mg
Calcium
50% RDA
Supports normal bones and muscles. About what two glasses of milk give you, without the lactose.
88 mg
Magnesium bisglycinate
20% RDA
Magnesium bound to glycine, a form chosen for being gentle on the stomach.
8.5 mg
Zinc
50% RDA
Supports normal immune function and protein metabolism.
1.2 mcg
Vitamin B12
50% RDA
A nutrient vegetarian diets often fall short on. Supports normal energy metabolism.
27.5 mcg
Vitamin K2 (MK-7)
50% RDA
The MK-7 form of vitamin K2, added alongside calcium.
20 mcg
Biotin
50% RDA
Contributes to the maintenance of normal hair and skin.
Why Malai Kulfi and not the usual shake
A fair side-by-side with the most common options in India.
| Feature | Malai Kulfi | Whey protein | Typical plant blends |
|---|---|---|---|
| Made from foods Indians already eat | Milk derivative | Often pea or soy | |
| Lactose-free | Concentrates contain lactose | ||
| Zero added sugar | Varies | Varies | |
| Digestive enzymes, ginger & fennel | Rarely | Sometimes enzymes only | |
| Added calcium, zinc, B12 & K2 | Rarely | Rarely | |
| Indian dessert flavour | Mostly chocolate & vanilla | Mostly chocolate & vanilla | |
| Complete amino acid profile | Depends on the blend |
No cheap fillersNo added sugar, no lactoseNo proprietary blendsNo maltodextrinNo dextroseNo starch bulking
What else is in the scoop: inulin and glucomannan (konjac fibre) for fibre and a creamier feel, MCT for texture, nature-identical malai kulfi flavour, a pinch of salt, and steviol glycosides (from stevia) to sweeten, along with the actives above. That's the full list, exactly as on the label.
Made by people who make supplements for a living
Proto360 is formulated by a pharmacist and made in a certified facility with batch-level quality checks.
Shrey Mittal - Koshika Wellness Pvt. Ltd.
B.Pharm, Jamia Hamdard · MBA, IIM Kozhikode
B.Pharm, Jamia Hamdard · MBA, IIM Kozhikode
Made by Koshika WellnessGMP, ISO 22000 and HACCP certified facility at IMT Manesar, Haryana. FSSAI Lic. No. 10823999000144.
Every batch testedThird-party testing on each batch. [View latest lab report]
Nothing hiddenNo proprietary blends. Every number is on the pack.
FSSAI licensedMarketed by Ananta Brands Pvt. Ltd., FSSAI Lic. No. 13326998000236. Green dot, 100% vegetarian.
What our customers say
5.0
★★★★★
6 reviews
Malai Kulfi was a surprisingly good choice. Feels more like a dessert than a protein shake.Mehak Sethi
What I like most is how light it feels. No bloating or that heavy feeling I usually get after a protein shake. Easy to have every day.Yash Agarwal
Loved the flavour. Doesn't taste like protein at all.Shubham
Much easier on my stomach compared to the whey proteins I've tried before.Rahul Bansal
I wanted something I could take daily without feeling too heavy. This has worked really well for me.Aditi Sharma
I like that they've kept the focus on protein without making it taste like a hardcore sports supplement.Akash Goel
Before you buy
Does it actually taste like malai kulfi?
Creamy first, lightly sweet second, with the malai note on top. It's closer to real kulfi than to a "dessert-flavoured" powder, and there's no added sugar, so it doesn't leave a sweet film behind.
Is it chalky or gritty?
No. It's made with moong protein isolate and brown rice protein, with MCT and inulin for body. Shake or stir it into 300 ml water and it's smooth.
Will it make me feel bloated?
Bloating from protein usually comes from lactose or protein that isn't fully broken down. There's no lactose here, and the formula includes a digestive enzyme blend with ginger and fennel extract to keep it light.
Does it contain sugar?
No. Each serve has 0 g total sugar and 0 g added sugar, with 3 g carbohydrate (2.4 g of it fibre). It's sweetened with steviol glycosides. If you're managing diabetes, check with your doctor before adding any supplement.
How much protein do I actually get?
27 g per 40 g scoop (54% of your daily requirement), including 10.03 g of essential amino acids and 4.25 g of BCAAs. The full amino breakdown is printed on the pack.
What is the protein-to-calorie ratio?
18.5 g of protein per 100 calories, a 0.185 ratio. About 74% of its calories come from protein.
Is it vegetarian? Is it dairy-free?
It's 100% vegetarian with a green dot, and has no dairy ingredients. It is made in a facility that also processes milk, soy and nuts, so if you have a severe allergy, please take that into account.
Can women take it? Is it a "women's protein"?
It's for any adult who needs more protein. The added calcium, magnesium, zinc, K2, B12 and biotin are nutrients many Indian diets run short on, regardless of gender. If you're pregnant or lactating, check with your doctor first.
How many servings a day?
One scoop a day, or as suggested by your health professional. Don't exceed the daily recommended usage. If you're pregnant, lactating or managing a medical condition, consult a healthcare professional before use.
Where is it made?
By Koshika Wellness Pvt. Ltd. at IMT Manesar, Haryana, in a GMP, ISO 22000 and HACCP certified facility, with quality checks and third-party testing on every batch.
How do I reach you?
Email info@proto360.in or call 1800 572 7846. You can also message us on Instagram at @proto_360.
How does the money-back promise work?
If you're not happy with your first purchase within 14 days, we'll refund it in full. See the FAQs on our Contact page for the terms.